Douwe Egberts also brings fun to the shop floor with this cosy coffee house. The house reminds the consumer that you can also enjoy good coffee at home and that there is always a door open somewhere for a cup of coffee and a chat. The fact that we spend most of our time at home nowadays does not mean that we have to settle for tasteless coffee...
For this campaign, we took great pleasure in developing a display that would be placed around two existing Douwe Egberts Displays like a sleeve. The slogan 'Feel at home with your Douwe Egberts coffee' is key in this campaign and is also prominently featured!