Published on: 01/09/2020
Three awards for Holbox
The year 2020 started very positively for us! We received no less than three Superstar Awards at the Viscom 2020, one of the largest European trade fairs for visual communication.
GOLD in the category cardboard - communicative displays larger than 60x40 cm
This colorful Ferris wheel guarantees a long distance effect on the POS. With a diameter of 200 centimetres, the display is visible from afar and invites further investigation. The integration of LEDs gives additional support to this effect and makes the placement an eye-catcher. The toys for the animated film Toy Story 4 are presented in the gondolas of the Ferris wheel. By moving the wheel, the products are additionally staged. The characters from the film are also prominently present and appeal to both young and old fans of the film series. The display is mainly made of corrugated cardboard and digitally printed.


SILVER in the cardboard category - product carrying up to 60x40 cm
Naturalness is a real asset at the checkout. This display therefore emphasizes this very characteristic of the presented product range. The natural cosmetics line L'Oréal Garnier Bio is staged on a 100 percent corrugated cardboard placement. A special eye-catcher is an oversized replica of the product packaging. This not only draws the customer's attention to the products, but also offers sufficient space for communication. The ecological advantages of the cosmetics are communicated on this surface. The other motif language also puts nature in the foreground. The back wall of the three shelves shows a plant motif just like the topper. The displays are mainly used in drugstores and also cut a nice figure when free-standing.
BRONZE in the category cardboard - communicative displays larger than 60x40 cm
The cow has been an integral part of the Milka brand for decades. With this display, the famous ungulate conquers the POS. In different presentations and sizes, the Milka cow attracts attention and at the same time creates a recognition effect among shoppers. The display has been implemented as part of the Milka Goodness campaign and is used freestanding in supermarkets. The material used is grass paper laminated onto corrugated cardboard. The grass paper consists of 30 percent grass fibres and 70 percent recycled paper. The placement therefore also takes into account the current trend topic of sustainability.


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