The expert in cardboard displays for 50 years

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Our Latest News

Welcome to Holbox’s news page. Here we keep you up to date on our latest projects, innovations, and sustainability initiatives. Discover the latest news about cardboard displays and in‑store solutions we create together with our customers. Get inspired by creative examples and stay informed about developments at Holbox.

Miljoenste HANG-IN Display - Holbox

One Million HANG-IN Displays

Recently, in Roermond, we reached a special milestone: the production of our 1,000,000th patented 2 Second HANG-IN Display. This special unit was made for Stëlz and was unveiled in celebration in the presence of all our colleagues during our annual Christmas breakfast.

Holbox 50 jaar innovatie op de Euroshop 2026

Holbox celebrates 50 years of Dutch innovation at EuroShop 2026

From 22 to 26 February, Holbox will be present at EuroShop in Düsseldorf, the world’s largest retail trade fair. This year we are going bigger than ever, as we celebrate our 50th anniversary!

Holbox Junior Open

Holbox Junior Open: A Springboard for Young Golf Talent

At Holbox, we strive not only for business success but also for a positive impact on the society in which we operate. Our commitment to social engagement is embedded in the core of our company. Thus, we dedicate ourselves to the development of young golf talent.

Duurzaamheid wint zich altijd terug - Holbox

Entrepreneurship in Times of Energy Transition: 'Sustainability Always Pays Off'

Being successful as a commercial company while also becoming more sustainable: how do you approach this as a high energy consumer? Martijn Hol: "As a family business, it's easier to get people on board with the green mindset."

Happy Horizon wint pitch voor display-fabrikant Holbox

Happy Horizon wins pitch for display manufacturer Holbox

Creative digital agency Happy Horizon has won the pitch to digitize and optimize the online presence of Holbox, a leading family business specializing in displays and POS materials.

Bouwen voor de toekomst

Building for the future

Sustainability is in our DNA, our entire production process is aimed at producing the most sustainable displays possible. We want to extend this to everything we do; a sustainable building is part of this. That is why we are extremely proud to have received the BREEAM Excellent certification for our new building in Roermond.

Holbox ontvangt officieel de sleutels van hun nieuwe CO2-neutrale pand

Holbox officially receives keys to their new carbon-neutral building

Roermond, February 29, 2024 - Following the start of construction in January 2023, Holbox is proud to announce the official handover of the keys to their new 27,000m2 CO2 neutral home base. Today marks the beginning of the next phase: relocation and opening.

Van concept tot conversie: Het rendement van POS-displays ontmaskerd

From concept to conversion: The efficiency of POS displays exposed

In the endless sea of choices presented to consumers every day, the retail floor is the battleground where brands and retailers fight for attention and sales. In the midst of this challenging arena stands one powerful weapon that is often overlooked: the POS display. In this article, we dive deeper into the efficiency of POS displays and reveal the hidden treasures they can unlock on the store floor.

2500 zonnepanelen op het dak van de Holbox nieuwbouw in Roermond

2,500 solar panels on the roof of Holbox’s new building in Roermond

We met up with Yvo Hoppers, Director of Operations at New Energy Systems, the company responsible for installing solar panels on top of Holbox’s rapidly advancing new building in Roermond.

Holbox streeft naar BREEAM Excellent certificering

Holbox aims for BREEAM Excellent certification.

Holbox is working to realise an advanced office and production building that is not only energy-neutral, but also intelligently designed. This future building will be assessed according to BREEAM certification, which stands for Building Research Establishment Environmental Assessment Method. BREEAM is a leading method widely used to evaluate, rate and certify the sustainability performance of buildings.

Holbox tekent voor nieuwe drukpers

New printing press

The relocation to our new building in 2024 offers plenty of room for our ambitious growth plans. The graphic production line will be upgraded as well: our partner Wifac will soon be installing a new Koenig & Bauer Rapida 164 press.

Holbox op de Euroshop 2023

Next generation displays during Euroshop

One hundred percent sustainable displays is possible! To prove it, Holbox shows the latest developments and innovations in display and sustainability with an all cardboard exhibition stand. We work 24/7 on next generation displays to leave a green planet for future generations.

Sociaal en duurzaam ondernemen zit in ons DNA

Social and sustainable business is in our DNA

Holbox in Echt has grown considerably and is struggling with a lack of space. The family business will therefore move to a new, larger premises in Roermond in early 2024. Chantal Hol and her brother Martijn Hol talk about the success of the Limburg display specialist that has sustainability and corporate social responsibility (CSR) in its genes.

Superstar Award uitreiking 2022 - Holbox prijs

Display Superstar Award 2022: The best of the best

Change was the central theme of this year’s Superstar Awards. The industry event itself also evolved and was expanded with the display summit. On the trade fair floor, the 58 nominated displays represented the full diversity of the POS sector. Twenty-two companies presented their latest solutions for sales promotion, communication and product presentation, demonstrating the innovative power of POS marketing.

Holbox in Ondernemen in Limburg

Holbox moves from Echt to sustainable new premises in Roermond

Holbox is returning to its roots. In 2024, the family business, European market leader in cardboard displays, will move into a brand new building in Roermond. Double the size of the current facility in Echt and with a complete focus on sustainability. Over 3,000 solar panels provide the energy, CO2 emissions are zero and even more, the use of circular raw materials is becoming the norm. "We are forerunners and want to remain so," he says.

Samenwerking Vluchteling aan zet en Holbox

Tadese en Mhammed aan zet

Het is bijna niet voor te stellen: huis en haard opgeven en terechtkomen in niets. Terechtkomen zonder werk en zonder sociale contacten in een land waar we de taal niet van spreken. Tadese uit Ethiopië en Mhammed uit Syrië zaten in een soortgelijke situatie. De twee heren zijn, overigens afzonderlijk van elkaar, hun thuisland moeten ontvluchten. Een samenwerking tussen Vluchtelingen aan Zet en Holbox geeft de twee nieuwkomers de kans om hier hun leven weer op te bouwen.

Nieuwe pand van Holbox verdubbelt capaciteit

Holbox doubles capacity with move to new premises in Roermond

ECHT - From June 2024, Holbox will leave Echt and settle in Roermond. The growth of recent years and the ambition to continue to grow are the basis for the decision to build a new, fully circular building in Roermond.

Presentatie stichting MIND US - Holbox

Royal displays

During the launch of MIND Us Foundation by Her Majesty Queen Maxima (also honorary president of the foundation), displays produced by our subsidiary Holbox Shop Direct were used. We are proud to stand side by side with the Queen in this way!

Holbox helpt met grootschalige actie voor Oekraïne

Holbox helps with large-scale action for Ukraine

In cooperation with some partners, a large-scale action was launched for Ukraine.

Holbox winnaar van L'Oréal for the Future Supplier Day 2021

Holbox winner of the L'Oréal For the Future Supplier Day 2021

Successful first L'Oréal For the Future Supplier Day 2021

Uitreiking officiële ISO 14001 certificaat - Holbox

Official ISO 14001 certificate

Just another certificate? No, ISO 14001 is certainly not that. With this certificate, Holbox shows what we have known for a long time: this is a company that cares about the environment and sustainability, now and in the future.

Nieuwe pand Holbox Polen

Limburg family company Holbox expands in Poland

ECHT - Thanks to a strong increase in orders from the European market, Holbox SP.z o.o. will open the doors of its new, sustainable production site in Gliwice, Poland, on November 1.

Leitz kiest voor graspapier van Holbox

Leitz makes a conscious choice

Leitz, part of Acco Brands, has a long history when it comes to sustainability. With their products and processes, they ensure they have as little impact on the environment as possible.

Duurzaamheid bij Royal Swinkels Family Brewers

Right. Let’s talk about sustainability.

If you regard the world as your family, you should take good care of it. That is exactly what Royal Swinkels Family Brewers does. Family business from Lieshout is committed every day to handing over the brewery to the next generation in a responsible and environmentally friendly way. Sustainability manager Marthijn Junggeburth explains how this affects day-to-day business operations. “The idea is to first save as much as possible and then become more sustainable.”

Interview met futuroloog Jempi Moens en Anouk Hol

The foresightedness of futurologist Jempi Moens

Trend watcher Jean-Pierre ‘Jempi’ Moens sees what we will see in the future. In 2016, he already had a foresight of our industry. Time to see if his predictions have come true. And to discover what awaits us in the coming years. Anouk Hol speaks to Jempi again.

Design en duurzaamheid in balans bij Holbox

Design and sustainability in balance

Sustainability is a matter of course for Holbox. Our team is committed to more environmentally conscious solutions every day. From material to logistics.

Holbox en Smurfit Kappa over de weg van papier

The paper route

The Netherlands, the recycling country. Particularly when it comes to paper. Our country collects and recycles 85% of the old paper into new paper, making us the European recycling champion. So what happens to all that paper? And how sustainable is recycling? We talk to Smurfit Kappa Recycling Roermond and follow the paper route.

Familie Hol over de toekomstplannen van Holbox

You don’t get big by doing nothing

New generation, new plans for the future. Since Jan Hol handed over his company to Martijn, Anouk and Chantal in 2019, a renewed Holbox has slowly but surely revealed itself. The plans for the future are great and with, among other things, a major expansion in Poland, the first steps for a bright future have already been taken.

De duurzame displays van Holbox

Sustainable and creative promotion

More and more major brands are opting for a sustainability policy these days. This policy goes beyond the production halls and even extends to the shop floor, where many brands present their products in cardboard displays. The Limburg family business Holbox designs and produces these displays. As a specialist in creative and innovative displays, the company from Echt has chosen to use only recycled cardboard and paper for this. The goal? To trigger a green revolution in the display market.

Martijn Hol in het FBNed Magazine

Martijn Hol in FBNed Magazine Family & Business

Holbox produces cardboard displays for in-store sales campaigns. Of our 450 employees, 70 percent work in production. If there is no work for them, the money pot quickly runs dry. When that scenario played out during the credit crisis, we waited too long before taking action.

Holbox afdeling R&D over ontwikkeling van displays

It starts with looking at things differently

Anyone who talks to Maurice van Aarsen and Richard Savelkoul of Holbox’s Research & Development department needs both a good sense of humour and a sharp mind. They are the creative brains of Holbox who have been staffing this department for some time now.

De weg naar ISO14001

The road to ISO 14001

Just a certificate? ISO 14001 is certainly not that. With this certificate, Holbox shows what we already knew for a long time: this is a company with an eye for the environment and sustainability. Now and in the future.

CEO Jan Hol in KVGopinie

CEO Jan Hol in KVGOpinie

Recently, Holbox CEO Jan Hol was interviewed by the KVGO for the KVGOpinie magazine. About staying innovative, standing out, and the importance of market insight.

Kartonnenwinkel wordt Holbox Shop Direct

Kartonkiosk.com becomes Holbox Shop Direct!

Holbox and its subsidiary Kartonkiosk.com join forces and come up with a new webshop: Holbox Shop Direct!

Holbox switches to sustainable Elements Terra bio ink

Holbox in Echt constructs and produces displays. As strong, but also as sustainable as it can be. Not only the displays on the store floor are getting a more and more sustainable look. Holbox is also improving the production process step by step. The Elements Terra bio-ink from Wifac forms a new brick in the sustainability building.

Evolutie Holbox logo

Evolution of the Holbox logo

The Holbox frog, which frequently appears in our visual expressions, has been an integral part of the corporate identity for years.

Nieuwe Zünd plotter

New Zünd plotter installation in full swing

Zünd Systemtechnik AG is currently hard at work installing a new automatic plotter.

Kennissessie Sign & Print festival met Anouk Hol

Anouk Hol to host knowledge session at the Sign & Print Festival

At 15:00 on Thursday, 12 March, Anouk Hol will host a knowledge session titled “Green is POSsible.” She will zoom in on current topics such as supply-chain transparency, cradle-to-cradle, the SDGs, and CO₂ reduction.

Awards Holbox op RemaDays Warschau

Two awards during RemaDays Warsaw

During the RemaDays in Warsaw we were rewarded with no less than two awards for POS of the Year 2020.

Kartonnen reuzenrad en actiefiguur box Walt Disney Toy Story 4 - Holbox

Three awards for Holbox

The year 2020 started very positively for us! We received no less than three Superstar Awards at the Viscom 2020, one of the largest European trade fairs for visual communication.

Verdeling aandelen familie Hol

Share distribution in the Hol family

Together we strive, together we achieve success! The next generation is on the move!

Sustainability ID - Duurzaamheid

World premiere in sustainability

As the first display producer in the world, Holbox offers its customers the possibility to add a Sustainability ID to displays.