Under bright sunshine and summer temperatures exceeding 30°C (86°F), Holbox opened the doors of its new facility in Roermond to customers, business relations, suppliers, employees, family members, and other interested visitors. The open day not only introduced guests to the new location but also served as the official celebration of the company’s 50th anniversary.

Throughout the day, visitors enjoyed a unique behind-the-scenes look at an organization that has been active in the world of displays, packaging, and in-store communication for half a century. The large turnout and enthusiastic responses clearly demonstrated the continued strong interest in Holbox and its activities.

"It was fantastic to welcome so many customers, partners, employees, and family members. This day showcased not only where Holbox stands today, but also where we want to go together in the future. We are proud of what we have built over the past 50 years and look forward to the future with confidence."

The anniversary was the central theme throughout the day. Holbox was founded in 1976 by Jan Hol and initially focused on producing brown cardboard boxes. What started as a modest business grew into a well-established name in the display and packaging industry. A few years after its founding, the company began producing cardboard displays, an activity that remains at the heart of the organization today.

Over the past five decades, Holbox has evolved into a specialist with three strong business pillars: Display, Packaging, and POS Package Solutions. Yet the values on which the company was built have remained unchanged. Commitment, flexibility, quality, and personal attention continue to form the foundation of its relationships with customers and partners.

Today, the second generation leads the company. From its new headquarters in Roermond, Holbox continues to build for the future with the same entrepreneurial spirit that formed the foundation of the business fifty years ago.

During the open day, visitors were invited to take guided tours through the new facility. These tours demonstrated how an idea develops into a fully finished product. From design and engineering to printing, cutting, finishing, and logistics, every stage of the process was showcased.

For many visitors, it was impressive to see the level of technology, creativity, and craftsmanship behind the display and packaging solutions that are used daily in stores and at points of sale. Employees were on hand throughout the day to explain the various departments and enthusiastically answer questions.

Innovation in Action

One of the highlights of the day was the demonstration of modern technologies used within Holbox. Visitors were introduced to autonomous forklifts from Jungheinrich, advanced printing and cutting solutions from Canon and Zünd, and industrial printing technologies from Wifac that help produce high-quality products every day.

These demonstrations showed how Holbox continues to invest in innovation and automation—not as an end in itself, but as a way to serve customers better, faster, and more efficiently. The new facility provides ample room for these developments and serves as an important foundation for further growth in the years ahead.