Toy Story 4 comes to life: Ferris wheel display as in-store eyecatcher
Bringing movie magic to retail. How do you translate the atmosphere of a blockbuster movie into the retail environment? The Walt Disney Company had the answer. For the launch of Toy Story 4, we produced a 2.5 meter high cardboard ferris wheel display. With integrated LED lighting, it became an unmissable eyecatcher, immediately drawing shoppers into the film’s world.
Innovative product presentation
The Toy Story 4 toys were creatively showcased in the gondolas of the ferris wheel. By moving the wheel, the products received extra attention and dynamic presentation, making the shopping experience both visual and interactive.
Added experience with photobooth
Next to the ferris wheel, a photobooth shaped like a toy package was placed. Children could dress up and pose as their favorite Toy Story character, adding the ultimate FUN-factor. This interactive touch not only enhanced in-store experience but also encouraged shareable content on social media.
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Sustainably produced
The display was mainly produced from corrugated cardboard and digitally printed, aligning perfectly with Holbox’s sustainable vision: impactful instore marketing with respect for the environment.
Why this project inspires
Eyecatcher: 2.5m ferris wheel with LEDs
Interactive: moving gondolas create dynamic display
Engaging: photobooth in Toy Story packaging for kids
Sustainable: cardboard construction, digitally printed
Want to know more?
Do you have questions about our displays, such as the possibilities, the process, or the delivery time? For these and any other questions, we are happy to assist you. Our specialists will help you quickly.