75 years of Egmont Ehapa: a celebration full of stories
75 years of Egmont Ehapa Media and 75 years of Micky Maus Magazin. A remarkable double milestone that certainly called for a celebration. Holbox joined the festivities as a guest – and with two cardboard creations that became part of the experience during the anniversary event.
75 years of stories and iconic characters
It all began in 1951 with the first German edition of Micky Maus Magazin. That moment also marked the beginning of the publishing house we now know as Egmont Ehapa Media.
Over the years, Egmont Ehapa has become a well-known name in the German world of comics and children’s books. From Micky Maus and Lustiges Taschenbuch to Asterix and Lucky Luke, generations of readers have grown up with the stories and characters the publisher brought to the German market.
In 2026, these two histories come together beautifully, as both Egmont Ehapa Media and Micky Maus Magazin celebrate their 75th anniversary.
Time to celebrate
A milestone like this naturally deserves a special celebration. During the anniversary event, employees, business relations and partners came together to look back on 75 years of Egmont Ehapa – and ahead to the future.
Holbox was delighted to be part of this special evening. And our contribution didn’t stop there.
For the anniversary, we created a fully printed cardboard market stall and photo booth, specially designed for the event.
Turning cardboard into an experience
During the celebration, both creations really came to life. The market stall was used throughout the event while also serving as an eye-catching part of the décor. The photo booth gave guests a place to take pictures together and capture a lasting memory of the evening.
These creations are a great example of what can be achieved with cardboard. Not only as a display for presenting products, but also as part of an event, activation or brand experience.
Curious to see how our cardboard market stall came to life during the anniversary celebration?
Cardboard beyond the retail floor
At Holbox, we often talk about creating visibility on the retail floor. But sometimes that ‘retail floor’ can be somewhere completely different.
An event, trade show, anniversary or brand activation offers just as many opportunities to use cardboard to create an environment that truly reflects a brand. From an eye-catching photo booth or market stall to decorative elements or even a complete setting.
For Egmont Ehapa, storytelling and cardboard came together beautifully on this special evening.
Congratulations to Egmont Ehapa on this remarkable milestone. Here’s to the next 75 years!
Want to know more?
Do you have questions about our displays, such as the possibilities, the process, or the delivery time? For these and any other questions, we are happy to assist you. Our specialists will help you quickly.