Clevers Ice Cream: a cardboard anniversary display for 40 years of ice cream

In 2025, Clevers Ice Cream Parlours had something to celebrate: the company turned 40. For this festive milestone, we at Shop Direct helped create a striking display that made the anniversary immediately visible in the ice cream parlours.

A cheerful eye-catcher with true Clevers flair

Together with Clevers, we developed a custom-made cardboard ice cream display, designed to instantly evoke that familiar, playful “ice cream feeling.” The result: a large-format eye-catcher with fresh colors, festive accents like balloons, and nods to the tastiest ice creams—exactly the vibe you expect from Clevers. The display was placed in locations where it would immediately catch the eye. This way, it served not only as decoration, but also as a festive reminder of four decades of artisanal ice cream for visitors of all ages.

Eye-catching and a sustainable choice

As with our other projects, this display was produced from 100% recyclable cardboard. That makes it a smart alternative to traditional promotional materials such as plastic signage or permanent materials. Cardboard is also practical: lightweight to move, quick to assemble, and easy to recycle after the campaign. Ideal for temporary actions and anniversary campaigns with high visibility.